Selling your car online in Kenya is now easier than ever — but standing out in a crowded marketplace takes more than just photos.
That’s where Featured Video Ads on Automart.co.ke come in.
They help you attract attention, build buyer trust, and sell your car faster — all with a short, engaging video.
In this guide, we’ll explain how Featured Video Ads work, why they’re so effective, and how you can use them to close deals quicker in Kenya’s fast-moving vehicle market.
🎥 What Are Featured Video Ads?
Featured Video Ads are a premium advertising option on Automart.co.ke that allow sellers to attach short, high-quality videos to their listings.
Instead of static photos, your vehicle listing displays a playable video that shows the car in action — giving buyers a more realistic view of its condition, performance, and features.
💡 Example:
Imagine a buyer scrolling through hundreds of listings.
They see yours — with a video showing the engine running smoothly, the interior shining, and the car driving off quietly.
That instant emotional connection makes them click “Call Seller” right away.
🚗 Why Videos Sell Cars Faster
Here’s why video ads consistently outperform photo-only listings:
- Trust and Transparency:
Buyers can see the real condition of your vehicle, reducing doubts and questions. - Better Engagement:
Video keeps buyers on your listing longer — increasing your chance of conversion. - Higher Visibility:
Featured Video Ads are prioritized in search results and appear prominently across Automart’s homepage and social feeds. - Mobile-Ready:
Over 80% of Kenyan buyers use smartphones. Videos display beautifully on mobile devices.
📈 Fact: Listings with videos can attract up to 3x more inquiries than photo-only ads.
🧩 How Featured Video Ads Work on Automart.co.ke
Automart makes it simple to upgrade your listing to a Featured Video Ad in a few clicks:
- Login to your Automart.co.ke account.
- Click “Sell Vehicle” or open an existing ad you’ve already posted.
- Upload your video (20–60 seconds) showing key details — the exterior, interior, and running engine.
- Select “Upgrade to Featured Video Ad.”
- Confirm payment for the upgrade (optional — standard listings remain free).
- Once approved, your listing appears with a featured video badge and auto-plays in search results.
🔥 Pro Tip: The best videos are short, well-lit, and highlight the car’s key selling points — like a silent engine, clean interior, and smooth ride.
🎬 What to Include in Your Vehicle Video
To get the best results, include these quick shots in your Featured Video Ad:
| Scene | Description | Duration |
|---|---|---|
| 1. Exterior walk-around | Show all sides of the car (front, side, rear) | 10–15 sec |
| 2. Interior showcase | Display dashboard, seats, infotainment system | 10 sec |
| 3. Engine start | Show smooth ignition, RPM stability | 5–10 sec |
| 4. Short driving clip | Capture the car moving, brakes working | 10–15 sec |
| 5. Closing shot | Display car name, price, and contact info | 5 sec |
✅ Keep it natural, use horizontal orientation, and avoid background noise.
💰 How Much Does It Cost?
While basic listings on Automart.co.ke are 100% free, Featured Video Ads are a paid visibility boost for sellers who want faster results.
The small upgrade fee helps your listing:
- Appear at the top of search results
- Get more clicks and inquiries
- Reach buyers actively searching for your car type
You can choose how long your ad stays featured — for example, 7, 14, or 30 days — depending on how fast you want to sell.
🌍 Where Your Video Will Appear
When you upgrade to a Featured Video Ad:
- Your listing appears on Automart’s homepage slider
- It’s shown in premium positions across the website
- It may be featured in Automart’s social media promotions (Facebook, TikTok, Instagram Reels)
- It’s visible to search engine users (Google) searching for your vehicle make and model
That means more eyeballs, more clicks, and more potential buyers.
🔑 Benefits at a Glance
| Benefit | Description |
|---|---|
| 🚀 More Visibility | Featured placement on homepage & search results |
| 🎥 Better Engagement | Buyers spend more time on your ad |
| 💬 More Inquiries | Videos drive faster decision-making |
| 🔒 Higher Trust | Authentic visuals reduce skepticism |
| 📈 Faster Sales | Attracts serious, ready-to-buy clients |
⚙️ Tips for a Perfect Featured Video Ad
- Use your phone’s rear camera for better quality.
- Record in landscape mode (16:9).
- Keep it under 60 seconds — buyers have short attention spans.
- Add a short voiceover or captions with price and contact info.
- Highlight unique selling points: “One owner, accident-free, low mileage.”
- End with your name, location, and call-to-action.
✅ Final Thoughts
In 2025, video is the future of online car sales — and Automart.co.ke is leading that revolution in Kenya.
A Featured Video Ad helps your car stand out, builds buyer confidence, and gets you more inquiries faster than ever.
So if you’re ready to sell, go beyond photos —
🎥 Turn your listing into a Featured Video Ad today!